Sales interviews can vary widely – some are relaxed and conversational, others more structured or fast-paced. Either way, they’re a valuable chance to show your potential and learn more about the role. Whether you’re applying for a graduate scheme or your second role in sales, mastering the interview process is key to landing the job and building a successful career.
Preparation Is Everything
Before you walk into any interview, preparation is your secret weapon. Here’s how to get ready:
1. Research the Company
- Understand their products, services, and target market
- Know their values, culture, and recent news
- Check out their competitors and industry trends
This helps you answer questions like “Why do you want to work for us?” with confidence and relevance. Mention specific things that resonate with you – whether it’s their growth, their mission, or their approach to sales.
2. Know Why You Want a Career in Sales
Expect to be asked “Why sales?” or “What attracts you to a sales career?”
Good answers focus on:
- Enjoying communication and persuasion
- Thriving in target-driven environments
- Wanting to solve problems and add value
- Being motivated by progression and impact
Make it personal. Share a story or experience that sparked your interest in sales.
3. Prepare for Common Questions Using STAR and CAR
Sales interviews often include competency questions like:
- “Tell me about a time you overcame a challenge.”
- “Describe a situation where you persuaded someone.”
Use these formats to structure your answers:
STAR
- Situation – Set the scene
- Task – What needed to be done
- Action – What you did
- Result – What happened
CAR
- Context – Brief background of the situation
- Action – What you did
- Result – What you achieved
These formats help you to keep your answers concise and focused – avoiding the risk of waffling. Aim for 1–2 minutes per answer. CAR is especially useful when you’re asked about achievements or outcomes, and it’s a slightly more streamlined version of STAR. It’s great for sales interviews where you want to highlight impact quickly and clearly.
Performing Well on the Day
Once you’re in the room (or on the video call), it’s all about presence, energy, and connection.
1. Build Rapport
Smile, make eye contact, and show enthusiasm. Sales is about relationships—your ability to connect with the interviewer matters.
2. Stay Positive
Even if you’re unsure about the role halfway through, treat the interview as practice. You can decide whether you want the job after you get an offer. Keep your mindset future-focused and open.
3. Answer Succinctly
Avoid long, rambling responses. Listen carefully to the question, take a moment to think, and then answer clearly. If you’re unsure, ask for clarification – it shows confidence.
4. Have Questions Ready
Prepare 2 – 3 thoughtful questions to ask at the end. Good examples include:
- “What does success look like in this role after six months?”
- “Can you tell me more about the team?”
- “What opportunities are there for progression or skill development?”
- “What’s the biggest challenge the sales team is focused on right now?”
- “What are the company’s growth plans over the next year?”
- “What kind of onboarding or training is in place to help new starters get up to speed?”
5. Watch Out for Trip-Up Questions
These are designed to test your self-awareness and honesty:
- “What’s your biggest weakness?” – Choose something real but manageable, and explain how you’re working on it.
- “Tell me about a time you failed.” – Focus on what you learned and how you bounced back.
- “Why should we hire you?” – Highlight your strengths, enthusiasm, and how you’ll help them achieve their sales goals.
Following Up After the Interview
Don’t underestimate the power of a good follow-up. It shows professionalism and keeps you top of mind.
- Send a thank-you email within 24 hours
- Mention something specific from the interview
- Reaffirm your interest and enthusiasm
- Keep it short and positive
Example: Thank you for the opportunity to interview for the Sales Executive role. I really enjoyed learning more about your team and how you support early talent. I’m excited about the chance to contribute to your sales goals and would love to be considered for the next stage.
Final Thoughts: Confidence Is Your Best Sales Tool
Sales interviews aren’t just about ticking boxes – they’re your chance to show how you think, communicate, and connect. With the right preparation, a confident mindset, and a strong follow-up, you’ll stand out for all the right reasons.
Remember: every interview is a learning opportunity. Whether you land the role or not, you’re gaining insight into what employers look for, sharpening how you pitch your strengths, and building the confidence to perform even better next time. That’s how strong sales careers are built – one conversation at a time!
FAQ: Mastering Graduate Sales Interviews
Q1: How long should my interview answers be?
Aim for 1 – 2 minutes per question. Use STAR or CAR to stay focused and avoid rambling.
Q2: What if I realise mid-interview that I’m not sure about the role?
Stay positive and treat it as practice. You can decide later—interviews are a two-way street.
Q3: Should I follow up after the interview?
Yes – a short thank-you email shows professionalism and keeps you top of mind.
Q4: How do I answer “Why sales?” if I don’t have experience?
Focus on transferable skills and personal motivation. Share a story that shows your interest and potential.
Q5: What’s the best way to stand out in a sales interview?
Show energy, curiosity, and a clear understanding of how you can help the company achieve its goals.